understanding new media extending marshall mcluhan

McLuhan states that 'a light bulb creates an environment by its mere presence.' He describes the light bulb as a medium without any content. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. McLuhan pointed to the light bulb as an example. The book is considered a pioneering study in media theory. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. 3D Printing and Digital Colonialism / A Conversation with Morehshin Allahyariġ2.Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. Scanning for Black Data / A Conversation with Nasma Ahmed and Ladan Siadġ1.

Sky High: Platforms and the Feminist Politics of Visibility / by Rianka Singh and Sarah Banet-Weiser Computers Made of Paper, Genders Made of Cards / by Cait McKinneyĩ. “Will Miss File Misfile?” The Filing Cabinet, Automatic Memory, and Gender / by Craig RobertsonĨ. WifeSaver: Tupperware and the Unfortunate Spoils of Containment / by Brooke Erin Duffy and Jeremy Packerħ. Textile, the Uneasy Media / by Ganaele Langlois

Sidewalks of Concrete and Code / by Shannon MatternĤ. Transporting Blackness: Black Materialist Media Theory / by Armond TownsĢ. Introduction: A Feminist Media is the Message / by Sarah Sharma with Rianka Singhġ. Preface: The Centre on the Margins / by Sarah Sharma The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. Re-Understanding Media: Feminist Extensions of Marshall McLuhan

Understanding new media extending marshall mcluhan